Welcome to Melcan Marketing
Melissa Canavan
Founder, Melcan Marketing
Melissa is a seasoned, data-driven marketer with deep expertise in Account-Based Marketing (ABM), bringing extensive experience across B2B SaaS startups, hyper-growth ventures, and enterprise organizations. She has successfully built and scaled ABM, demand generation, marketing operations, and sales alignment programs for leading brands across North America, the UK, Ireland, New Zealand, and Australia.
Her approach centers on designing structured, customized ABM strategies and tactics that drive lead generation and pipeline growth. With a meticulous understanding of data and performance insights, Melissa ensures every initiative aligns with organizational goals and delivers scalable measurable impact.
Who is Melcan Marketing
Melcan Marketing is a results-driven Account-Based Marketing (ABM) consultancy and strategic partner for B2B and SaaS organizations.
Founded by Melissa Canavan, Melcan Marketing goes beyond traditional consulting, offering tailored, data-backed strategies that drive pipeline growth, accelerate revenue, and align sales and marketing into a single, cohesive revenue engine. With a focus on long-term impact, Melcan Marketing helps organizations build scalable programs that fuel sustained growth.
Popular Services
ABM & Demand
Generation Strategies:
We specialize in creating demand and implementing Account-Based Marketing strategies tailored to your unique business needs. Our goal is to generate leads, enhance engagement, and drive conversions.
Marketing Automation
Best Practices:
Unlock the full potential of marketing automation with our expertly crafted templates and audits. We streamline your processes, maximize efficiency, and ensure that your automation efforts align seamlessly with your business objectives.
Sales & Marketing
Alignment:
Achieve synergy between your sales and marketing teams for a cohesive approach towards your business goals. We establish alignment strategies that enhance collaboration and drive overall success.
Custom Built Strategies
We understand that every business is unique. That's why we offer custom-built marketing strategies that are tailored to your specific goals and objectives. We'll work closely with you to understand your needs and develop a plan that will help you succeed in taking your business to the next level.
Strategic Partnership
We don't just offer services; we form strategic partnerships. Your success is our goal, and we are committed to understanding the nuances of your industry, aligning our strategies with your plans, and setting you up with the foundations for you to utilize to drive results that matter.
Pipeline Pioneers
At Melcan Marketing, we understand that the end goal is not just visibility; it's about building a robust pipeline that drives sustainable growth. We are your partners in creating strategies that resonate with your target audience allow you to run with the plan and build out demand.
Industry Focus
Specializing in B2B and SaaS, we recognize the unique challenges and opportunities you face. Our customized and tailored approach ensures that our strategies are finely tuned to meet the specific needs of your business.
Tech Stack Expertise
6Sense, Demand Base, Marketo, Hubspot, Salesforce, Outreach, JasperAI, ON24, GoToWebinar, Zoom, Conversational Email, NetSuite
Innovation Hub
In a landscape that is constantly evolving, innovation is key. We pride ourselves on being an innovation hub, staying abreast of the latest trends, technologies, and methodologies to keep our strategies cutting-edge and effective.
