Melissa Canavan
Founder, Melcan Marketing
Melissa is a seasoned data-driven marketer, bringing extensive B2B and SaaS experience across start-ups, hyper-growth ventures, and enterprise organizations. Melissa has helped define and develop demand generation, ABM, marketing operations and sales alignment across highly recognized brands within North America, UK, Ireland, New Zealand and Australia.
Melissa's approach is centered around creating structured and customized strategic plays and tactics to drive lead generation and pipeline growth. Her meticulous understanding of data ensures that every decision is informed by insights, while her strategic vision aligns seamlessly with each organization's specific goals.
Who is Melcan Marketing
Melcan Marketing is your strategic partner in navigating the dynamic realms of B2B and SaaS marketing. Founded by Melissa Canavan, Melcan Marketing is not just a consultancy; it's a dynamic force committed to propelling B2B and SaaS businesses forward through customized strategic and impactful marketing solutions.
Popular Services
ABM & Demand
Generation Strategies:
We specialize in creating demand and implementing Account-Based Marketing strategies tailored to your unique business needs. Our goal is to generate leads, enhance engagement, and drive conversions.
Marketing Automation
Best Practices:
Unlock the full potential of marketing automation with our expertly crafted templates and audits. We streamline your processes, maximize efficiency, and ensure that your automation efforts align seamlessly with your business objectives.
Sales & Marketing
Alignment:
Achieve synergy between your sales and marketing teams for a cohesive approach towards your business goals. We establish alignment strategies that enhance collaboration and drive overall success.
Custom Built Strategies
We understand that every business is unique. That's why we offer custom-built marketing strategies that are tailored to your specific goals and objectives. We'll work closely with you to understand your needs and develop a plan that will help you succeed in taking your business to the next level.
Strategic Partnership
We don't just offer services; we form strategic partnerships. Your success is our goal, and we are committed to understanding the nuances of your industry, aligning our strategies with your plans, and setting you up with the foundations for you to utilize to drive results that matter.
Pipeline Pioneers
At Melcan Marketing, we understand that the end goal is not just visibility; it's about building a robust pipeline that drives sustainable growth. We are your partners in creating strategies that resonate with your target audience allow you to run with the plan and build out demand.
Industry Focus
Specializing in B2B and SaaS, we recognize the unique challenges and opportunities you face. Our customized and tailored approach ensures that our strategies are finely tuned to meet the specific needs of your business.
Tech Stack Expertise
6Sense, Demand Base, Marketo, Hubspot, Salesforce, Outreach, JasperAI, ON24, GoToWebinar, Zoom, Conversational Email, NetSuite
Innovation Hub
In a landscape that is constantly evolving, innovation is key. We pride ourselves on being an innovation hub, staying abreast of the latest trends, technologies, and methodologies to keep our strategies cutting-edge and effective.